Making your presence felt
The marketplace is a critical meeting point
between business and society. A company’s impact on society
in the marketplace is made up of the impact of what it produces
and how it buys and sells. How much value, or harm, do its core
products and services generate? Is its approach to marketing, advertising
and procurement fair and honest, as well as effective?
The business imperative of attracting customers
through strong performance on price, quality and service has not
diminished. But increasingly these are not the only factors behind
customer purchasing decisions.
(Source: Winning with Integrity - Business
in the Community)