"Being a good corporate citizen is no longer      
enough, you must be seen to be such"
(Bob Worcester - MORI)     

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Making your presence felt

The marketplace is a critical meeting point between business and society. A company’s impact on society in the marketplace is made up of the impact of what it produces and how it buys and sells. How much value, or harm, do its core products and services generate? Is its approach to marketing, advertising and procurement fair and honest, as well as effective?

The business imperative of attracting customers through strong performance on price, quality and service has not diminished. But increasingly these are not the only factors behind customer purchasing decisions.

(Source: Winning with Integrity - Business in the Community)