Investing in future generations
All businesses have an impact on the environment.
In an area where many of the most important impacts are global ones
- such as climate change - it’s easy to suppose that only
the contribution of large companies count. However, small companies
generate more pollution than large ones overall. Every business
that acts to reduce negative impacts can gain competitive advantage
at the same time.
Business can improve its impact through developing
goods and services that have a higher level of environmental performance
than their competitors. This can be a powerful selling point. They
can also use market relationships such as those in their supply
chain to support and motivate others to improve performance.
Enterprise can also limit the negative impacts
of their operations on the environment by reducing emissions, waste
production and consumption of costly resources, for example.
The environmental harm caused by direct emissions
depends on the receiving medium. There is a level at which natural
systems can absorb and assimilate man-made waste. However, scientific
evidence is clear that we are currently living well beyond these
levels. Society is right to be concerned that the consequences could
be dramatic and possibly catastrophic unless everyone behaves -
and continues to behave - responsibly.
(Source: Winning with Integrity - Business
in the Community)