Being a good neighbour
All businesses, large or small, have an impact
on the communities in which they operate. Managed well, this impact
can bring significant benefits to both the community and the business
Business has a positive impact on the community
because of the employment the company provides. It also produces
goods and services which may be consumed locally.
A company can add an extra dimension to this
by taking the initiative, and by supporting and building the community
through a programme of corporate community investment. This programme
can take the form of charitable donations, staff volunteering and
providing other resources, such as the use of professional skills
or the use of equipment and premises. It can be the most visible
part of a company’s approach to social responsibility, and
one of the most satisfying.
Of course a business may also have a negative
impact. This might include disruption and noise from the day to
day operation of a site and poor relationships with key local stockholders.
A good community programme should go hand in hand with measures
to keep these negative impacts to a minimum.
(Source: Winning with Integrity - Business
in the Community)